How purpose will get your brand off the hamster wheel

I have had projects for brands where we couldn’t do enough. And couldn’t do it fast enough.

In a frenzy to drive conversions and sales, we’d pump out tactic after tactic. We hoped we’d hit on something that resonated. Or at least try so many things that the broad net would haul in the prospects.

It’s a miserable way to operate. You don’t feel like you’re doing worthwhile work. And you never feel like you’re doing enough.

Ugh.

What’s lubricating this hamster wheel from hell?

The lack of a good brand strategy makes any tactic seem like a viable option. We could all agree that that’s the culprit and stop there.

But, you know, I’ve seen brands with a strategy that still operate in this fashion. It’s a little more dialed in. But it’s still havoc. Focused chaos.

And you know what? It still sucks.

A brand strategy doesn’t stop a bad actor in charge of the brand from stirring up the mayhem.

Before we all fall into despair at that thought, please know that there is a way to create an environment where lack of strategy and bad actors have a hard time existing.