Good business. Up until about a decade ago, it had one meaning. Today, it can mean something very different. Your definition all depends on whether you’re looking inward or outward.
Looking inward
You’ve most likely heard the saying. “It’s just good business.” We use it when justifying why we made a decision. It requires no explanation. Everyone knows it’s meant to portray the decision as one that was made in the best interest of the company.
In other words, it’s an inward focus. It’s all about the business.
Unfortunately, “It’s just good business” is, too often, an excuse. Companies make decisions that are good for the company, but they don’t do the hard work to make sure the decision is good for all constituents. So there are tradeoffs. The numbers line up for the company. But someone inevitably gets the short end of the stick.
That’s just the way it goes. The needs of the company come first. And it all gets justified with someone claiming, “Well, it's just good business.”
Doesn’t sound all that good, huh?
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Looking outward
Today the idea of good business takes on a very different meaning. Good business describes…
