Gratitude — your brand’s secret power

Dan Salva
2 min readDec 3, 2020

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I’ve known brands that seem to be in a constant state of awe that they have such incredible customers. They are fun and energizing to work with.

Truth be told, the reason they have such incredible customers is because of that very awe that they have. Customers sense that. Call it feeling appreciated or feeling loved. It creates this magnetism that draws in customers and holds them. Embraces them.

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Dan Salva

Dan is an expert brand strategist and author of the book Big Audacious Meaning — Unleashing Your Purpose-Driven Story. He is a founder at Will & Grail.