FOMO vs. inspiration. What serves your brand better?

I’ve always held that an inspiring message is more powerful (in the long run) than a fear-based message. But I have struggled with proving it beyond my personal experience. That’s what made a study from mntm research encouraging. Here’s an excerpt:

“How do you hook an audience’s attention and get them to take action? Open your commercial with a fear-based message, a highly…

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Dan is an expert brand strategist and author of the book Big Audacious Meaning — Unleashing Your Purpose-Driven Story. He is a founder at Will & Grail.

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Dan Salva

Dan Salva

Dan is an expert brand strategist and author of the book Big Audacious Meaning — Unleashing Your Purpose-Driven Story. He is a founder at Will & Grail.