Feeling the brand love

A few years back, the term “brand love” became a fashionable way to describe the affinity people felt for a brand. In the industry, we all looked for ways to generate that brand love. Looking back, I realize that was the wrong way to approach it. Love was not something to be generated. It had to be earned.

Excellence is not enough



Dan is an expert brand strategist and author of the book Big Audacious Meaning — Unleashing Your Purpose-Driven Story. He is a founder at Will & Grail.

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