Feeling the brand love

A few years back, the term “brand love” became a fashionable way to describe the affinity people felt for a brand. In the industry, we all looked for ways to generate that brand love. Looking back, I realize that was the wrong way to approach it. Love was not something to be generated. It had to be earned.

Excellence is not enough

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Dan is an expert brand strategist and author of the book Big Audacious Meaning — Unleashing Your Purpose-Driven Story. He is a founder at Will & Grail.

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