The way you conduct your demand generation. The strategies that you layout for your growth marketing efforts. All of these things have a big impact on how your brand is perceived. And how your brand is perceived is branding.
I particularly like this definition:
Branding is your whole company seen through the eyes of your customer.
That’s not only the physical things like the logo or signage. It’s also the way you behave.
Branding is happening whether you want to focus on it or not. This means you probably ought to pay attention to it because it could end up affecting everything else you’re trying to do. Here are a few things to keep in mind.
Every interaction defines your brand
From the moment a potential customer encounters your brand, whether through a website visit or a phone call, they start forming opinions about your business. These interactions — ranging from customer service experiences to product quality — contribute to your brand’s reputation. Positive interactions build trust and loyalty, while negative ones can damage your brand irreparably.
