Don’t underestimate the power of positivity for your brand

I’m constantly reminded of how easy it is to get that anxious feeling of being overwhelmed by all the negativity in our world. Just open a news app. Or watch any video from an intentionally controversial online celebrity/influencer/political commentator. They understand how threats, scandal, or injustice pushes our buttons — even if the truth of it is questionable or outright trumped up.

There is no denying that creating a little anxiety can bump up results. Whether you’re looking for more visits or clicks. I even see it seeping into the efforts of brands that I had trusted to be above making me feel anxious. I mean, c’mon, I thought we had a thing going on here, brand.

I get it. The short-term gains are seductive. But, ultimately, we don’t like feeling anxious. In fact, we try to avoid it. So we remember those things that made us feel that way. Yeah, I’m looking at you, ex-favorite brand.

Positivity rules

When life gets to the point of feeling overwhelming, it becomes clear how much we prefer things that bring positivity into our lives.

Pinterest recently contracted Morning Consult to do a study on the power of positive environments.