Discover this centuries-old key to clarifying your purpose

Purpose is talked about a lot. Most of the conversation surrounds the mojo purpose can bring to a brand. From attracting and energizing team members to inspiring prospects to join a movement to make a difference for the people and communities a brand serves.

As I was writing my book, I was excited about the emerging research and real-life examples that confirmed what I call the mutually catalytic power of purpose. In other words, how purpose can help a brand make a difference in the world while at the same time helping it grow and flourish. Purpose creates a virtuous cycle. The purpose fuels the prosperity. And the prosperity helps expand the purpose.

But among all the excitement about purpose was the noticeable lack of guidance on how to actually clarify a purpose.

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Ancient guidance

Purpose is not a new concept. Today’s expressions of purpose trace their roots back centuries to a Japanese concept called Ikigai. Ikigai expresses a reason for being by looking at four factors:

When you define and align all four of these factors, you clarify your personal Ikigai. This serves as an invaluable framework for clarifying a purpose.