It is amazing what we can track and measure today. It’s given us on-demand access to insights about the behavior of those we hope to serve. It’s a new day. And I find myself awed by the possibilities.
Yet among all the optimism and proclamations of an enlightened new way of doing things, I can’t help but feel that something is amiss. There is something that is getting lost.
Revenge of the left-brainers.
The internet was in its infancy when I started my company. But it didn’t take long for everyone to see that it would shake things up. It was exciting back in those days to imagine what would be possible.
In a rush to harness those possibilities, something interesting happened. The left-brainers came crawling out of the woodwork. We had self-proclaimed technology experts telling us how things needed to be done now.
It was all so new and mysterious that we didn’t know who to believe. As a result, we were quick to abandon all the old ways. Oh, some deserved to be retired. But there were others that were timelessly valuable — especially the stuff that helped us connect with people on an emotional level. Unfortunately, it all became collateral damage.
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