Brand ninja tip: stop talking about your brand.

You want people to know about your brand. You want them to love your brand. And yet here you are being told that the first thing you should do is stop talking about your brand. It seems counterintuitive. And that’s why it’s such a ninja move.

Nobody cares about your brand.

Harsh, right? Sometimes we need to say this out loud to shake us loose a bit. The point is, people are busy with their own lives. If they aren’t consumed by their own challenges, they want to think about their own dreams and aspirations. They don’t want to think about your brand. Unless it helps them address those challenges or helps them work toward those aspirations. Even then, they want it to be less about your brand and more about their lives.

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How to talk about your brand without talking about your brand.

Huh? So how do you pull off that? Well, as I said, it’s a ninja move.

Actually, it’s a simple idea. Rather than constantly blasting everyone with what your brand does, talk about what your brand does for those you hope to serve. Talk about their lives. Talk about what you can help them do. As it has been said, people don’t buy your brand — they buy…