Boost the unique language of your brand: 3 powerful measures

From the mid-1980s to the early 1990s, the language of brands was in a bit of a golden age. During this time, creative teams at agencies we’re given days — sometimes even weeks — to craft the language and visual expression of the brand. What resulted was a breadth of imaginative work that has yet to be rivaled. Just check out the Communication Arts annuals from those years and you’ll…