Boost the unique language of your brand: 3 powerful measures

From the mid-1980s to the early 1990s, the language of brands was in a bit of a golden age. During this time, creative teams at agencies we’re given days — sometimes even weeks — to craft the language and visual expression of the brand. What resulted was a breadth of imaginative work that has yet to be rivaled. Just check out the Communication Arts annuals from those years and you’ll…

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Dan Salva

Dan Salva

Dan is an expert brand strategist and author of the book Big Audacious Meaning — Unleashing Your Purpose-Driven Story. He is a founder at Will & Grail.