Bold brand move: serving not selling

We have a tendency to demonize selling. The idea of it conjures up less-than-pleasant experiences we have all had with some third-rate sales associate trying to push something on us that we don’t want. Like a timeshare (shudder).

But every brand has to generate buyers in order to survive. The thing is it doesn’t have to be a necessary evil. If done genuinely and empathetically, it can shift from…

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Dan is an expert brand strategist and author of the book Big Audacious Meaning — Unleashing Your Purpose-Driven Story. He is a founder at Will & Grail.

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Dan Salva

Dan Salva

Dan is an expert brand strategist and author of the book Big Audacious Meaning — Unleashing Your Purpose-Driven Story. He is a founder at Will & Grail.