We have a tendency to demonize selling. The idea of it conjures up less-than-pleasant experiences we have all had with some third-rate sales associate trying to push something on us that we don’t want. Like a timeshare (shudder).
But every brand has to generate buyers in order to survive. The thing is it doesn’t have to be a necessary evil. If done genuinely and empathetically, it can shift from feeling like some high-pressure boiler room to actually feeling like you’re receiving invaluable help.
In fact, offering invaluable help is arguably the most potent way for your brand to sell. Here’s why:
- It puts your prospects at ease
- It actually offers value instead of some hyped-up pitch
- It increases the potential of your prospects sharing the help you gave with everyone they know generating powerful word-of-mouth exposure
- The goodwill it creates gives you a good chance of those prospects becoming advocates and even evangelists for your brand
- It will stick with your prospects long after they forget your sales pitch
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