If you work in branding and marketing, you know it can be filled with a ton of cynicism. It makes you feel like it has become part of getting a degree in the field. I can almost hear those interviews with recent grads.
“Not only did I take the required Intro To Cynicism, but I got an A in Advanced Cynicism!”
A healthy dose of cynicism is a valuable tool for any branding pro. It helps keep…
