Ask this one question to make your brand more relevant

We marketing people go through a lot of effort to find that one perfect thing to say to enthrall our prospects. We’ll pour over research. We’ll write creative briefs. We’ll brainstorm.

I know I’ve gone down many a rabbit hole searching for the exact perfect story to tell those I hope to serve.

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Dan is an expert brand strategist and author of the book Big Audacious Meaning — Unleashing Your Purpose-Driven Story. He is a founder at Will & Grail.

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