Are you passionate about the difference your brand can make?

I have started conversations with organizations that believed they needed to clarify a purpose because it was what other organizations were doing.

Now, I believe anything that furthers the growth of purpose among organizations is commendable — even if, like in this case, the reason to pursue a purpose was shallow. At least it opens the door for the organization…

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Dan is an expert brand strategist and author of the book Big Audacious Meaning — Unleashing Your Purpose-Driven Story. He is a founder at Will & Grail.

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Dan Salva

Dan Salva

Dan is an expert brand strategist and author of the book Big Audacious Meaning — Unleashing Your Purpose-Driven Story. He is a founder at Will & Grail.