Are you creating a trust deficit with your brand?

There is a lot of work that goes into the day-to-day business of branding and marketing. It can consume anyone in charge of a brand. Which makes it tough to take a step back and assess efforts from time to time.

Because of this, I see something happen with organizations and their brands. It’s not a pronounced mistake — like a glaring omission or an embarrassing error. It’s…

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Dan is an expert brand strategist and author of the book Big Audacious Meaning — Unleashing Your Purpose-Driven Story. He is a founder at Will & Grail.

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