A tagline sucks. A rallying cry rules.

Think about summing up the essence of who you are in 7 words or less. Not describing who you are. Or what you do. I’m talking about capturing your essence. That magical thing that magnetically draws prospects to you. That rallying cry.

That sounds awesome. Every organization should do that, right? Unfortunately, the vast majority either don’t understand this or are too lazy to create that stirring…

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store