A simple mindset shift that will make your brand stand out

Think about the scads of messages that you get hit with in a day. It’s monumental. By some estimates, it pushes into the range of 4,000+.

Now think about how those messages try to engage you. If you’re having trouble remembering, you’re not alone. In fact, this underscores the problem.

The vast majority of brands out there want to give us their details. Sometimes screaming them at us. We are trying to cope with this overwhelming amount of information (remember, we’re talking about 4,000+ messages each day.) And how do these brands behave in this environment? They try to give us even more information. Ridiculous, right?

Maybe you’re looking at your brand and thinking, “Yeah, we kinda do that.” No worries. Like I said, it happens to the vast majority of brands out there. But it is fixable.

GET A FREE CHAPTER OF THE BOOK — BIG AUDACIOUS MEANING

The simple mindset shift for your brand

Most brands begin their efforts by thinking about what they want to say. It is the natural tendency. But if you want to really stand out, you need to make the shift to thinking about those you hope to serve first.