Dan Salva – Medium

Dan Salva

Published in

Is Your Brand Storytelling Falling Victim to Narrative Drift?

Consider the modern customer journey. Those you hope to serve might first see your ad on Instagram, read a quick LinkedIn post, click…

Oct 31

Oct 31

Published in

The Brand Journey Map: Plotting Your Customer’s Transformation

We’ve all seen the traditional Customer Journey Map. It’s a logistical flowchart tracking steps like Awareness, Consideration, and…

Oct 24

Oct 24

Published in

How to Make Your Audience Feel Your Brand Story

A product or service is rarely enough to capture true customer loyalty today. What sets the memorable brands apart is their ability to tap…

Oct 17

Oct 17

Published in

The Art of the Hook: Crafting a Compelling Opening for Your Brand Story

In the digital world, attention isn’t given. It’s earned. And you only have a moment to make your case.

Oct 9

Oct 9

Published in

Show, Don’t Tell: Visual Storytelling for Your Brand

Your audience is scrolling past mountains of information every hour. All of us marketers are vying for their fleeting attention spans.

Oct 1

Oct 1

Published in

Transforming Data into Engaging Stories

In a business world obsessed with data, we often fall into the trap of presenting insights as nothing more than spreadsheets, charts, and…

Sep 25

Transforming Data into Engaging Stories

Sep 25

Published in

The “Why” Behind the “What”: Using the Golden Circle to Frame Your Story

Simply stating what you do is no longer enough to capture attention, inspire loyalty, or truly differentiate yourself today. The…

Sep 18

The “Why” Behind the “What”: Using the Golden Circle to Frame Your Story

Sep 18

Published in

The Secret to Magnetic Content? Treat Your Audience Like Co-Authors.

The most compelling stories are not told to an audience, but with them. This isn’t about giving up creative control. It’s about shifting…

Sep 11

The Secret to Magnetic Content? Treat Your Audience Like Co-Authors.

Sep 11

Published in

How to Uncover A Brand’s Origin Story

We often think of a brand’s history as a dry timeline of achievements and milestones. But a brand’s real power lies in the emotional, human…

Sep 4

Sep 4

Published in

Why Feelings Sell: The Power of Emotional Appeals

For decades, marketing strategies hinged on logical arguments: “Our product is faster,” “Our service is cheaper,” “Our car gets better…

Aug 29

Why Feelings Sell: The Power of Emotional Appeals

Aug 29

Dan Salva

Dan Salva

Dan is an expert brand strategist and author of the book Big Audacious Meaning — Unleashing Your Purpose-Driven Story. He is a founder at Will & Grail.

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