I have had projects for brands where we couldn’t do enough. And couldn’t do it fast enough.
In a frenzy to drive conversions and sales, we’d pump out tactic after tactic. We hoped we’d hit on something that resonated. …
I have bemoaned the state of brand concepts, pointing to the massive amount of bland, uninteresting executions that fill our screens today.
It feels like such a departure from past days when more brands made the extra effort to be evocative, interesting, and thought-provoking. Today, it feels like the majority…
I am always humbled by those that take the time to read what I share over the year. Especially considering all the content out there regarding brand and purpose.
Here are the five most popular posts from this blog over the course of 2021. …
There are a lot of ways to think about brand strategy. I’ve worked with a multitude of organizations. Gone through hours and hours of process. If there is one thing I’ve learned over all the years, it’s that the most potent strategies have all focused on the same thing. Love.
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Great brands show exceptional humility. Humility is powerful because it shifts your focus. You think less about your brand and more about those the brand serves.
That may sound like a herculean culture shift for some organizations. …
It’s easy to look at your brand as simply a functional thing. It is a name. A typeface. A color. And maybe a logomark.
It’s easy to think of it is nothing more than another asset that helps the organization conduct business. …
Over the years, brands focused on how they could convince prospects that they could deliver a benefit that was worthwhile.
Brands took one of two routes. Either the rational route or the emotional one.
The rational route entailed regaling us with lots of details about the functionality of the offering…
One of the greatest assets your brand can nurture is empathy. And there is no more powerful way to develop your empathy than through gratitude.
Gratitude changes us. It opens us up, allowing empathy to flow in. When we have that, we can imagine new and rich ways to help…
Purpose-driven brands have one thing in common. They share a great sense of empathy. It is the key to clarifying and then amplifying a meaningful purpose. Here are 7 quotes to help inspire your efforts in the pursuit of your purpose.
“Whenever you feel like criticizing anyone…just remember that all…
