Dan Salva – Medium

Dan Salva
in
Strategic Content Marketing

Why you need a compelling brand

If you’re constantly building new features but not building your brand, you’re fighting a losing battle against your competitors.

3 min readApr 11, 2024

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Dan Salva

4 most read posts on branding and purpose in Q1 2024

This quarter’s most-read posts dove deeper into everything from what separates ‘purpose’ from ‘mission’ to your brand’s most potent parts.

2 min readApr 4, 2024

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4 most read posts on branding and purpose in Q1 2024

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Dan Salva

The art of subtraction

Subtraction isn’t about losing something. It’s about choosing what matters most for your brand and letting go of the rest.

3 min readMar 29, 2024

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The art of subtraction

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Dan Salva
in
Strategic Content Marketing

Passion is your brand’s x-factor

The best thing about passion is that any brand can tap into it. It’s not exclusive to mega-brands or sports brands or any other.

3 min readMar 22, 2024

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Dan Salva

Why you should transform your tagline into a brand rallying cry

After your logo, the most powerful expression of your brand is found in those words that sit there under your logo. Your rallying cry.

3 min readMar 15, 2024

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Dan Salva
in
Strategic Content Marketing

Your brand’s benefits are not benefits

It’s not enough to expose people to your message. You have to give them a meaningful reason to care if you want to engage them.

3 min readMar 8, 2024

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Dan Salva

Are you tapping only half of your brand’s potential?

By uncovering the benefit of the benefit and connecting with your purpose, you can unlock the full potential of your brand.

3 min readMar 1, 2024

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Dan Salva
in
Strategic Content Marketing

How brand purpose drives success

If you’re looking for the path to success for your organization, it runs right through your brand purpose.

3 min readFeb 22, 2024

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Dan Salva
in
Strategic Content Marketing

Purpose vs. mission: understanding the difference for your brand

Purpose and mission are two distinct but interconnected concepts that together define a brand’s identity and direction.

3 min readFeb 16, 2024

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Dan Salva
in
Strategic Content Marketing

Sometimes it’s not a branding problem

Maybe it’s time to get with your sales colleagues and create something you’ll both feel good about.

3 min readFeb 10, 2024

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Dan Salva

Dan Salva

Dan is an expert brand strategist and author of the book Big Audacious Meaning — Unleashing Your Purpose-Driven Story. He is a founder at Will & Grail.

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