Over the years, I have written a number of posts on the value of gratitude in your branding. Here is a collection of some of those along with a description for each. I hope you enjoy. And find them useful for your brand. Gratitude — your brand’s secret power —…

We get to the latter half of November and brands start spinning up their thankfulness/gratitude messages. Don’t get me wrong. I think it’s great that a brand pauses to express its gratitude. Whether that’s to their customers, team members, or partners (or all of the above). We need more gratitude…

For some brands, their communications are welcomed by those they serve. Imagine that for a second. No fighting for attention. No worrying that you’ll be immediately deleted or simply passed over. With these brands, those they hope to serve become fans. …

When all else is even, people will choose a brand that helps them feel like they are doing more than just purchasing goods or services. A brand that helps them feel like they are part of making a difference. …

When your brand embraces a purpose, it provides a guiding principle that can transform your brand. It naturally has the ability to bring authenticity, consistency, and differentiation to you. Moreover, it can help forge emotional connections, inspire action, and allow your brand to adapt to changing tides. Let’s take a…

In an age of analytics and data-driven decision-making, it’s easy to overlook the fundamental role that emotion plays in shaping consumer behavior. It can be argued that emotion is, perhaps, the most powerful driver. Of course, this is not an either/or situation. We benefit greatly from the data. However, it…

Over the last quarter, posts covering how to strengthen your brand commanded readers’ attention — from how to structure your brand to how to make it more inspiring. Here is a recap of the three posts that readers spent the most time with. Over the last quarter, posts covering how…

Brand equity represents the intangible assets that a brand possesses. Assets that can have a significant impact on a company — from attracting prospects to building advocates for the brand. You can define it as the perceived value or worth of a brand in the eyes of those you hope…

The way you conduct your demand generation. The strategies that you layout for your growth marketing efforts. All of these things have a big impact on how your brand is perceived. And how your brand is perceived is branding. I particularly like this definition: Branding is your whole company seen…