Dan Salva – Medium

Dan Salva

Dan Salva

The 5 most read brand posts for Q3 2024

The most read brand posts in Q3 2024 ranged from guidance on problem-centric branding to finding ways to humanize your brand.

2d ago

2d ago

Dan Salva

How do you know when it’s time for a rebrand?

A strong brand is a vision that guides your business. If your current branding isn’t helping you achieve that vision, it’s time to rebrand.

Oct 3

How do you know when it’s time for a rebrand?

Oct 3

Dan Salva
in
Strategic Content Marketing

Focusing on the problem — not your product: A quick rebranding playbook.

Using this playbook as a guide, you can create a powerful and effective problem-centric rebranding strategy.

Sep 27

Focusing on the problem — not your product: A quick rebranding playbook.

Sep 27

Dan Salva
in
Strategic Content Marketing

Dishabituation can help you reinvigorate your brand

By understanding the power of dishabituation, brands can disrupt the familiarity of approaches that have fallen victim to habituation.

Sep 17

Sep 17

Dan Salva
in
Strategic Content Marketing

By focusing on the problem and not the product, you can significantly enhance your brand’s…

By focusing on the problem and not the product, you can significantly enhance your brand’s relevance, differentiation, and appeal.

Sep 11

Sep 11

Dan Salva
in
Strategic Content Marketing

The key challenges and opportunities for brands today

Branding is not just about creating a logo or tagline. It’s about building meaningful connections and delivering value that resonates.

Sep 5

The key challenges and opportunities for brands today

Sep 5

Dan Salva
in
Strategic Content Marketing

Creativity is your brand’s superpower

Creativity isn’t about your brand being flashy. It’s about building outrageously genuine connections with those you hope to serve.

Aug 28

Aug 28

Dan Salva
in
Strategic Content Marketing

Moving from rebranding your offering to rebranding the problem it solves creates a stronger brand.

Rebranding is more than just a new logo or a fresh color palette. It’s a strategic decision that can yield transformative results. Results…

Aug 23

Aug 23

Dan Salva
in
Strategic Content Marketing

People care about your brand. They care about their problem.

It’s not about what you’re selling. It’s about the difference your brand makes in people’s lives.

Aug 15

Aug 15

Dan Salva
in
Strategic Content Marketing

Don’t rebrand your product. Rebrand the problem you solve.

Become a trusted partner in solving their problems rather than simply a provider of products or services.

Aug 9

Don’t rebrand your product. Rebrand the problem you solve.

Aug 9

Dan Salva

Dan Salva

Dan is an expert brand strategist and author of the book Big Audacious Meaning — Unleashing Your Purpose-Driven Story. He is a founder at Will & Grail.

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