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6 steps to writing an irresistible brand message
Today, it is tougher than ever to break through the massive amount of noise in the marketplace. Getting someone’s attention is tough. Let alone getting them to care.
People are exposed to thousands of brand messages every day. Thousands.
It’s worth reminding ourselves of this before we dash off another brand message that we think is “good enough”. We need something better than that. Otherwise, we’re just contributing to the noise in the marketplace.
2 things will elevate your message
Your brand message needs to be relevant and compelling. Two things. That sounds doable, right? What follows is a six-step process to making that happen.
The 6 steps
There are six steps to making our message relevant and compelling. Let’s look at each.
- Identify those you hope to serve. Determine who your ideal customers are. It’s not unlikely that you have already done this. But you need to go deeper than just describing who they are. You need to document their needs, pain points, desires, and aspirations. This deeper dive will help you understand how to serve everything from their needs to their aspirations. And become more…wait for it…yep, relevant and compelling.
