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6 reasons leading brands get serious about purpose
Today, leading brands are investing time, effort, and money in a pursuit to understand the difference they can make. The difference in a life, a community, or even the world. In other words, their purpose.
What is it that these brands know that causes them to willingly and enthusiastically make this commitment? Let’s look at 6 reasons.
1. Purpose energize employees
Organizations of all types are still feeling the effects of the Great Resignation. There is a new emphasis being placed on employee engagement. But leading brands understand that there is an even greater opportunity. An opportunity to go a step further to help all team members feel like their work matters. When this happens, people feel connected and energized. Nothing helps accomplish this like inviting everyone to help pursue the compelling purpose that the brand has embraced.
2. Purpose helps you attract the best team members
The purpose that energizes existing team members is the same x-factor that draws the best new candidates to your organization. When brands make it feel like a movement, it becomes even more compelling.
