5 ways to generate purpose-driven brand content

Your brand purpose is powerful. In fact, it may just be one of your brand’s most potent assets. So sharing the brand purpose should be a priority.

I have found that most brands will find some avenue to announce their newly clarified purpose. Almost all immediately share it within the organization. Some will reach out to clients and customers to share the purpose. Some will even build campaigns to tell the world.

But after the announcement, organizations can struggle to find ways to continue to communicate their brand purpose and why it is relevant and meaningful to all stakeholders (and potential stakeholders — prospects). This is critical. Because, everything else being equal, people will choose a purpose-driven brand over its competitor. But the odds are slim that a single message will register with those we hope to reach. It takes approximately 7 exposures to a message before we start to register it. It takes even more for those we hope to serve to start understanding how that message is valuable to their lives.

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You can see why it is important for us to find ways to share how our brand purpose is relevant to their lives. With that in mind, here are five ideas to help you generate purpose-driven content that will resonate and…