5 of the most read posts on brand and purpose so far this year.

What have others found important to know when it comes to branding and taking a purpose-driven approach? Here are 5 of the most read posts from the first quarter of 2022 covering those topics.

An easy brand language change that can make you irresistible — It is undeniably compelling when brands change their language to make those they hope to serve the…

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Dan is an expert brand strategist and author of the book Big Audacious Meaning — Unleashing Your Purpose-Driven Story. He is a founder at Will & Grail.

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