5 of the most read posts on brand and purpose so far this year.

What have others found important to know when it comes to branding and taking a purpose-driven approach? Here are 5 of the most read posts from the first quarter of 2022 covering those topics.

An easy brand language change that can make you irresistible — It is undeniably compelling when brands change their language to make those they hope to serve the heroes.

How to discover your brand concept — If you want your brand to be truly special, you need to lay the foundation. Then you need to let that guide you. Guide you to the kick-ass concept.

Bold brand move: serving not selling — Offering invaluable help is arguably the most potent way for your brand to sell.

How to get to a better brand? There’s a map. — This mapping process will help change the way you approach those you hope to serve. It shows you the way to a better brand.

How meaning creates momentum for your brand — Purpose sets your brand on a mission, creating new clarity. New meaning. And new momentum.

Dan is an expert brand strategist and author of the book Big Audacious Meaning — Unleashing Your Purpose-Driven Story. He is a founder at Will & Grail — a brand innovation company, helping organizations clarify their unique, undeniable, and unshakable sense of purpose and create innovative experiences that bring it to life.

Originally published at https://www.dansalva.com on April 21, 2022.