5 of the most-read posts on brand and purpose from 2021

I am always humbled by those that take the time to read what I share over the year. Especially considering all the content out there regarding brand and purpose.

Here are the five most popular posts from this blog over the course of 2021. I hope you find them useful in your pursuit of building a truly exceptional brand.

• Brands with purpose do these 2 things — Giving others the opportunity to share your brand purpose is like inviting them into a tribe. A tribe where they feel the belonging.
• 3 ways to use stories to power up your brand — The best selling is done through helping. This is where stories can become invaluable.
• How to build the bones of a great brand story — Seasoned storytellers know that great brand stories start with a solid strategic framework.
• Does a purpose-driven brand work? — A purpose-driven brand helps you infuse everything you do with something meaningful. Something your customers and prospects yearn for.
• Why your branding message needs a concept — Give yourself the time to develop an interesting and compelling concept around your brand message. Then watch what it can turn into.

Dan is an expert brand strategist and author of the book Big Audacious Meaning — Unleashing Your Purpose-Driven Story. He is a founder at Will & Grail — a brand innovation company, helping organizations clarify their unique, undeniable, and unshakable sense of purpose and create innovative experiences that bring it to life.

Originally published at https://www.dansalva.com on December 29, 2021.