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5 must-reads for purpose-seeking brands

Purpose gives brands an unfair advantage, because it addresses a fundamental desire for our customers and prospects. When delivered authentically, it is irresistible to those we hope to serve. Here are some of the more compelling posts that help us in our pursuit of becoming a purpose-driven brand.

Dan is an expert brand strategist and author of the forthcoming book Big Audacious Meaning — Unleashing Your Purpose-Driven Story. He is a founder at Will & Grail — a brand innovation company, helping organizations find their unique, undeniable and unshakable sense of purpose and create innovative experiences that bring it to life.

Originally published at www.dansalva.com.

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Dan is an expert brand strategist and author of the book Big Audacious Meaning — Unleashing Your Purpose-Driven Story. He is a founder at Will & Grail.

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