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5 must-read posts for building a purpose-driven brand

More and more organizations are looking to reap the benefits of purpose throughout their operation. And for good reason. Purpose boosts everything from team member engagement to customer acquisition. Unfortunately, in the rush to amplify a purpose, organizations have pushed the boundaries of what is believable for their brands, causing all of us to become more skeptical of these efforts.

Purpose is a powerful asset for any organization. As with anything with this potent potential, it must be handled with care. Here is a roundup of posts that help all of us ensure we are helping purpose flourish without crossing over into that realm where all those we hope to serve feel manipulated.

Dan is an expert brand strategist and author of the forthcoming book Big Audacious Meaning — Unleashing Your Purpose-Driven Story. He is a founder at Will & Grail — a brand innovation company, helping organizations find their unique, undeniable and unshakable sense of purpose and create innovative experiences that bring it to life.

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Dan is an expert brand strategist and author of the book Big Audacious Meaning — Unleashing Your Purpose-Driven Story. He is a founder at Will & Grail.

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