5 must-haves for putting brand purpose into practice

There is a growing consensus about the power of purpose for organizations in today’s world. Unfortunately, there has been much more talk about the theory of purpose than there has been about how an organization can actually clarify and champion its purpose.

Through my work helping organizations clarify a purpose and bring it into the brand story, I have identified a list of…

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Dan Salva

Dan Salva

Dan is an expert brand strategist and author of the book Big Audacious Meaning — Unleashing Your Purpose-Driven Story. He is a founder at Will & Grail.