Here is a collection of posts over the last quarter that I have found valuable. Each offers some interesting insight on the power of purpose as well as some useful guidance for putting purpose to work for you and your organization. I have pulled key quotes or added a short summary to illustrate the theme of each. Enjoy. And Purpose on.
- 6 ‘jugaad’ principles that could rebuild the post-COVID-19 U.S. economy — “Heart-powered companies with a jugaad culture empower employees to tap into their empathy and passion to unearth meaningful ways to contribute positively to the company, the society, and the planet.”
- View: Rebalancing capitalism-A case for purpose driven businesses — “Purpose driven businesses are not the same as social businesses. Purpose is a deeper but tangible principle for why a business exists — its reason for being (whether a startup, or a multinational corporation) and how it will have a wide impact on a community or the world.”
- For Unilever, pandemic provides new purpose for brand Lifebuoy — Great example of how you can look into your history to rediscover a purpose.
- What It Takes To Tell An Epic Brand Story — When you share the ‘what’s in it for me’, you may win people’s attention. But share that ‘what’s in it for us’ and you begin to win their hearts.
