4 ways to improve your brand message today

A great brand message can be enchanting. It can draw people in and hold them rapt. Captivated. It can raise people up, inspiring and encouraging them. Every brand has this potential. You simply need to know how to unlock it. Here are four ways to do just that, and help your brand become everything it can be.

Ask what difference you hope to make



Dan is an expert brand strategist and author of the book Big Audacious Meaning — Unleashing Your Purpose-Driven Story. He is a founder at Will & Grail.

Love podcasts or audiobooks? Learn on the go with our new app.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store