4 ways to improve your brand message today

A great brand message can be enchanting. It can draw people in and hold them rapt. Captivated. It can raise people up, inspiring and encouraging them. Every brand has this potential. You simply need to know how to unlock it. Here are four ways to do just that, and help your brand become everything it can be.

Ask what difference you hope to make

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Dan is an expert brand strategist and author of the book Big Audacious Meaning — Unleashing Your Purpose-Driven Story. He is a founder at Will & Grail.

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