4 rules for finding your brand purpose

Pursuing a brand purpose has grown in popularity not because it is a fad, but because organizations are starting to understand that this is one of the most valuable assets for any organization. It can create clarity and momentum. As a result, these organizations discover they can attract and retain top talent, create advocates and evangelists among their customers, and more.

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Dan Salva

Dan is an expert brand strategist and author of the book Big Audacious Meaning — Unleashing Your Purpose-Driven Story. He is a founder at Will & Grail.