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4 rules for finding your brand purpose

Pursuing a brand purpose has grown in popularity not because it is a fad, but because organizations are starting to understand that this is one of the most valuable assets for any organization. It can create clarity and momentum. As a result, these organizations discover they can attract and retain top talent, create advocates and evangelists among their customers, and more.

Throughout my work in the field, I have discovered a handful of rules that can help any organization in pursuing a purpose. I’ve written about these in a four-part series. Here is a summary:

  1. Brand Purpose: Go big or go home? — Contrary to what many believe, your purpose doesn’t have to be world-changing. The place to begin is with the difference your purpose could make in just one life. Start here. And then see just how far it could take you.

Dan is an expert brand strategist and author of the book Big Audacious Meaning — Unleashing Your Purpose-Driven Story. He is a founder at Will & Grail — a brand innovation company, helping organizations find their unique, undeniable and unshakable sense of purpose and create innovative experiences that bring it to life.

Originally published at https://www.dansalva.com on August 20, 2020.

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Dan is an expert brand strategist and author of the book Big Audacious Meaning — Unleashing Your Purpose-Driven Story. He is a founder at Will & Grail.

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