4 exercises to create irresistible brand language

In a previous post, I wrote about the 3 secrets to creating irresistible brand language (and threw in a bonus secret for good measure.) It’s nice to have these guides. It’s even better to have some working exercises to help you put it all into practice.

Secret 1. Know who you want to engage.

The first step to creating irresistible brand language is to have an intimate understanding of those you hope to serve. You’ll be surprised by the things that emerge when you take the time to write down the details.

Exercise: Who, What, & How. Write down who it is that you hope to serve. That means documenting all the things that describe them. Here are some examples:

Write down who it is that you hope to serve. That means documenting all the things that describe them. Here are some examples:

• Age
• Gender
• Education
• Marital status and family
• Where they live
• Income

Write down what they think.

• Describe their biggest challenge (that relates to what your brand can do for them)
• Describe how they think about your brand