4 diabolical brand killers

Since this post is launching just days before October 31st, I thought it would be great to embrace the spirit of the season by looking at four sinister demons that can suck the life out of a brand.

Changing your strategy week to week is a sure way to send your brand to an early grave. Before you make a move…

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Dan is an expert brand strategist and author of the book Big Audacious Meaning — Unleashing Your Purpose-Driven Story. He is a founder at Will & Grail.

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Dan Salva

Dan is an expert brand strategist and author of the book Big Audacious Meaning — Unleashing Your Purpose-Driven Story. He is a founder at Will & Grail.