There are times when it feels like things have plateaued. When you just can’t seem to move the needle. When you just feel stuck.
All too often I’ve seen sales & marketing leaders react to this by pushing messages that ‘sell harder’. Unfortunately, it’s not uncommon for this to have the opposite intended effect.
Don’t get me wrong. I’m not saying that selling isn’t important. It’s just that I believe the best selling is done through helping. This is where stories can become invaluable. Stories can help us reach those we hope to serve in ways that just ‘selling harder’ can’t do.
Consider why your efforts may have plateaued. Put yourself in your prospects’ shoes. Try to understand what may be causing them to hesitate. Once you’ve done that examination, you can start to use stories to help you address the things that are keeping them from engaging with you. Here are three examples of what you can do by taking advantage of the power of stories.
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1. Use stories to break down barriers
Let’s face it, nobody really likes to be sold to. When we sense it’s happening, our guard goes up. But when somebody shares a story with us, it’s entertaining. And disarming. You can still…
