3 steps to evolve to a purpose-driven brand

The most desirable brands go through an evolution. It starts with a shift in thinking. And then progresses through defining the story and ultimately clarifying that thing that those the brand hopes to serve will find irresistible. Here is that evolution broken down into 3 steps.

1. Shifting your focus from inward to outward

Dan is an expert brand strategist and author of the book Big Audacious Meaning — Unleashing Your Purpose-Driven Story. He is a founder at Will & Grail.

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