3 secrets to creating irresistible brand language

Brands want writing that gets them noticed. They want words to stop prospects. Moreover, they want that language to get those prospects excited about what they have to offer. In short, most brands strive for writing that makes them desirable.

But what if you wanted more? What if you wanted your writing to go beyond desirable? What if you wanted your writing to make your brand irresistible?

3 secrets

What makes some brands beloved while others languish in obscurity? The answer is that those beloved brands know the secrets to creating a brand that rises above. Much of that has to do with the language they use.

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That language is no happy accident. Here are 3 secrets that those brands know and that you can put to work on your soon-to-be-irresistible brand.

• Secret 1. Know who you want to engage.
  Seems obvious. But too many wanna-bes blow right by this advice because they think they already know their prospects. They usually have some vague prospect description — like “young mothers”. But they don’t take the time to put themselves in the shoes of those they hope to serve. That means understanding what’s important to those young mothers (or whoever you have identified). What…