Your brand has a voice. It’s in how you talk. It’s in how you look. It reflects your personality.
You may have experienced a brand with a very distinct voice. For an example, check out Dollar Shave Club’s witty, slightly off-kilter voice. It comes through in everything from their product names to their newsletter.
A well-defined brand voice makes you instantly recognizable and builds trust with those you hope to engage. Without it, you risk missing these opportunities. Worse yet, a garbled brand voice diminishes your impact with prospects, even causing confusion and frustration.
Establishing an intentional, clear, and unique brand voice is one of the smartest things you can do for your organization. Here are 3 steps to make that happen.
1. Audit your brand voice
There is much to be learned from pulling together examples of how you speak as an organization. Look at past communications (both verbal and visual examples). And gather current examples from your sales presentations, social channels, employee communications, marketing, and more.
Look for traits that reoccur. Identify the communications that do a good job of representing what your brand stands for. This examination will help you uncover clues to your brand voice and can…
